Mindware launches Microsoft Azure Marketplace

Dubai, United Arab Emirates – 9th October 2019: Mindware, one of the leading Value Added Distributors (VAD’s) in the Middle East and Africa, announced the launch of its new cloud Marketplace today. Offering superior transactional experience to the channel community as well as a wide variety of cloud solutions and services, the Mindware Marketplace will increase cloud adoption for partners and their customers. The new Marketplace which is hosted on Microsoft Azure, will, in addition to making cloud services purchase easy and intuitive, offer Mindware’s regional partners the ability to set up and manage their own “white labeled storefront”, thereby offering cloud solutions directly to end-customers.

Vijay Kumar CTO and cloud Director at Mindware said, “There has been an acceleration in cloud adoption in the region as a result of major cloud service providers such as Microsoft establishing physical data centers in the Middle East. Organizations are more comfortable with consuming these services now that data sovereignty and security matters are no longer a concern. As a leading regional distributor and in line with our ‘partner experience first’ philosophy, we realized the need to offer a feature-rich platform to enable our partners to develop their capabilities and offerings and to take their business to the next level.”

“We’re transforming the way our partners define their growth, and we’re helping them drive digital transformation in their customers’ businesses. Mindware is a great example of how partners are differentiating themselves today and recognizing the changing digital technology to solve problems utilizing cloud computing. There is a huge opportunity around cloud migration and together with our partners, our goal is to help our customers find the right solution at the right time,” said Karim Hanafy, Microsoft Area Services Partners Lead, One Commercial Partner – Middle East & Africa.

The new marketplace, which can be custom-branded by partners, has several new and enhanced capabilities including a robust and customizable billing engine, which allows partners to easily automate ordering and billing the entire Microsoft portfolio including Office 365, Microsoft Azure and Microsoft ESD. Partners can monitor and control their customers’ Microsoft Azure consumption with automated provisioning of cloud services and utilization-based billing.

The Marketplace will allow partners to deliver hosted Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) offerings via the platform. The interface is intuitive and helps partners to place orders faster and it offers recommendations when products are being purchased to provide an optimized solution.

Mindware has more than 2 decades of product, technical and licensing expertise as an Authorised Microsoft Distributor and collaborates with qualified cloud consultants throughout the region.

Supporting Quotes

“Mindware is delighted to announce the launch of its new Marketplace. With Microsoft, being one of our strategic partners in our cloud journey, this new Marketplace, built on Azure, allows our partners to be more productive and profitable. In addition to the platform, Mindware is launching various joint solutions with Microsoft, including Mindware Secure and Connected Workplace® – a novel cloud solutions approach based on Microsoft 365 that will enable resellers to provide customers with an “all-inclusive” migration, productivity, device management and collaboration solution.”

Philippe Jarre, CEO, Mindware

About Mindware

As one of the leading distributors of the finest IT products in the Middle East and Africa, Mindware’s extensive portfolio includes top-class global brands reaching out to over 3,000 resellers. Mindware’s comprehensive offering includes a selection of infrastructure, networking, security, and storage leading brands. As part of its VAD methodology, Mindware also offers supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Headquartered in Dubai UAE since 1991, Mindware has been uncompromisingly serving its customers for more than a quarter century.

www.mindware.net | www.mindwarecloud.com

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft opened its Dubai-based headquarters in 1991, which, today, oversees operations across the region.

For more information (Press only):

Hassan Al Shouli, Microsoft MEA

E: alshouli@microsoft.com | M: +971 50 934 0133

Husain Gandhi, ProGlobal Media

E: h.gandhi@proglobal.ae | T: +971 56 534 8764